To grab the user’s attention, the call to action button is roughly 20% larger (in width) than the logo. Compare the size of their button with the company logo. Lifetree Creative exhibits this idea of size to indicate importance with their call to action button. Size of call to action button versus surrounding elements Decide how vital certain site actions are, and size your call to action buttons accordingly. In web pages, the size of an element relative to its surrounding elements indicates its importance: the larger the element is, the more important it is. In this section, we’ll discuss some design techniques for call to action buttons. A Quick Guide For Designing Better Buttonsīest Practices for Effective Call to Action Buttonsĭesigning call to action buttons into web interfaces requires some forethought and planning it has to be part of your prototyping and information architecture processes in order for them to work well.Designing CSS Buttons: Techniques and Resources.Stop Designing Pages And Start Designing Flows.You may want to take a look at the following related posts: How can we create effective call to action buttons that grab the user’s attention and entice them to click? We’ll try to answer this question in this post by sharing some effective design techniques and exploring some examples. “Learn more…”) that asks the user to take action. “Buy this now!”) or lead to a web page with additional information (e.g. The most popular manifestation of call to action in web interfaces comes in the form of clickable buttons that when clicked, perform an action (e.g. $(".show-more a").Call to action in web design - and in user experience (UX) in particular - is a term used for elements in a web page that solicit an action from the user. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem Ipsum is simply dummy text of the printing and typesetting industry. I attached a click event to the "show more" link which switches the classes on the div using jQueryUI switchClass(): $(".show-more a").on("click", function() else $(".slider_desc").css("max-height","500px") I'm assuming setting the line-height will ensure it is the same in all browsers. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. ![]() Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. At vero eos et accusam et justo duo dolores et ea rebum. The text is now within the content-div and we are also now able to apply correct height and line-height settings. Starting from your fiddle and wrapped the content into a with a default class of content, used for selection and a class called hideContent which will be swapped with showContent when clicking the show more/show less link.
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